Big changes are on the horizon. This summer, we’ll be launching Blue Rewards — a redesigned loyalty experience built to deliver more flexibility, more relevance, and more value to Canadians every single day.
For more than 30 years, AIR MILES has been part of how Canadians shop, travel, and earn rewards. Now, the program is evolving into something simpler, more modern, and more rewarding.
Why Blue Rewards?
Consumer habits have changed dramatically. Canadians expect rewards that fit seamlessly into everyday life — not just for dream vacations, but for the groceries, gas, and essentials they buy all the time.
What to Expect
Blue Rewards brings together the best of AIR MILES with an all‑new experience:
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- One simple points system: All existing Miles will automatically convert to Blue Points, with no value lost — and no action needed from members
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- More ways to earn: Continue collecting with 400+ brands, with more partners joining before and after launch.
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- More ways to redeem: From in‑store cash‑off and e‑gift cards to merchandise, experiences, and travel powered by an expanded partnership with Expedia Group.
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- A streamlined digital experience: A redesigned app will make tracking, earning, and redeeming easier and more personalized than ever.
A Program Built for Today
As loyalty experts note, programs that thrive today are those that deliver everyday value and fit naturally into Canadians’ routines — whether that’s grocery runs, fuel purchases, or big‑ticket travel planning. Blue Rewards is built on this very principle, offering members flexibility and choice at every step.
The Transition
If you’re already an AIR MILES collector, you don’t need to do a thing. Your account, cards, and points will transition automatically when Blue Rewards launches in summer 2026.
Stay Tuned
We’re excited to share more details in the months ahead — including new partners, new benefits, and new ways to get even more from your everyday spending.
Blue Rewards is coming soon.
A simpler, more flexible, more rewarding future is just around the corner.
To follow the journey and discover what’s next as it unfolds, visit airmiles.ca for the latest news, sneak peeks, and updates.
